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Cometly

Tie Every Ad Dollar to Closed-Won Revenue

Cometly is a marketing attribution platform built for B2B SaaS companies that unifies marketing, sales, and product data into one connected view, then sends accurate conversion data back to your ad platforms so you stop optimising toward vanity signups and start optimising toward real revenue. Trusted by B2B SaaS leaders including ClickFunnels, Trainual, and Instantly, it’s designed to give growth teams, marketing ops, and founders attribution numbers their boards will actually trust.

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Overall Value:

Cometly is the marketing attribution platform built for B2B SaaS growth teams, marketing ops leaders, and founders who want to know exactly which ads are driving paying customers, not just leads or trial signups, without stitching together a pixel tool, a CRM sync script, a separate dashboard builder, and a manual spreadsheet to tie it all to Stripe revenue. Instead of juggling a homegrown tracking pipeline, disconnected ad platform reporting, and a BI tool just to see what’s actually working, Cometly handles unification, analysis, syncing, and scaling from one platform. Most teams using Cometly report cutting customer acquisition costs by 20–40% once they can see which campaigns drive real ARR instead of optimising blindly on platform-reported conversions.

Cometly Review Key Features:

Unify One Source of Truth for Your Data: The Comet Pixel installs in one line and tracks every visitor with cookieless, cross-device tracking.
Analyse Turn Data Into Decisions: Cometly’s analytics, account journeys, and customisable dashboards give growth and marketing ops teams the SaaS metrics they actually run on, not generic web analytics.
Sync Make Every Tool Smarter: Cometly pushes accurate conversion data back into your CRM, ad platforms, and data warehouse via the Conversion API and native CRM and warehouse syncs.
Scale Spend Smarter on Ads: The AI Ads Manager shows which campaigns, ad sets, and individual ads are actually driving pipeline and revenue, with budget controls and on/off switches managed directly in Cometly.
Stripe & Pipeline Attribution: Connect Ads to Real ARR: Cometly is Stripe-native, connecting every ad click to real MRR, ARR, and paid conversions rather than stopping at a lead or a trial signup.
70+ Native Integrations: Your Entire Revenue Stack, Connected. Cometly integrates natively with Stripe, Paddle, Chargebee, HubSpot, Salesforce, Close, Pipedrive, HighLevel, Attio, Zapier, Make, and 58+ more tools, plus webhooks for anything custom.
Solutions for Every Team and Industry Built for B2B SaaS: Cometly offers dedicated solutions for sales-led growth, product-led growth, and agencies.

Features:

14-day free trial, no credit card required
One-line Comet Pixel install with cookieless, cross-device tracking
Server-side tracking that survives ad blockers and OAuth privacy restrictions
Multi-touch attribution tied directly to Stripe revenue, not just leads
Auto-captured signups, trials, upgrades, and downgrades
Customizable dashboards and Account Journeys built for SaaS metrics
Ask AI to query your attribution data in natural language
Conversion API and native CRM and data warehouse sync
MCP integration for querying attribution data directly from Claude
AI Ads Manager with campaign-level budget control and pipeline-driven recommendations
Revenue-based Audiences synced back to Meta, Google, and LinkedIn
Unlimited connections to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, and Snapchat
70+ native integrations including Stripe, Paddle, Chargebee, HubSpot, Salesforce, and Pipedrive
Dedicated solutions for sales-led growth, product-led growth, and agencies
One workspace per client for agencies managing multiple B2B SaaS accounts
Most teams report cutting CAC by 20–40% after switching to revenue-based attribution
Trusted by ClickFunnels, Trainual, Instantly, GetResponse, Ontraport, and REsimpli
Affiliate program with recurring commissions; 30% recurring commission for agency partners

Use Cases:

Stop optimizing ad spend toward signups and trials and start optimizing toward closed-won ARR
Replace a homegrown attribution pipeline built from spreadsheets and disconnected ad reports
Send accurate conversion data back to Meta and Google so their algorithms find more real buyers
Track full-funnel performance from first ad click to closed-won deal in a single dashboard
Identify and cut underperforming campaigns to reduce customer acquisition cost by 20–40%
Manage attribution across multiple B2B SaaS client accounts from one agency workspace
Query attribution data in plain language using Ask AI or directly through Claude via MCP
Prove marketing ROI to a board or leadership team with revenue-backed, not platform-reported, numbers

Technical Overview:

AI Capabilities: Ask AI for natural-language querying of attribution data, AI Ads Manager for campaign-level optimization recommendations, MCP integration for AI assistant access to attribution data, automated audience building from revenue signals
Input: Website visitor data via Comet Pixel and server-side events, Stripe/Paddle/Chargebee revenue data, CRM data, ad platform spend and click data
Output: Multi-touch attribution reports, customizable dashboards, Account Journey maps, Conversion API events sent to ad platforms, CRM and warehouse sync, AI Ads Manager recommendations, revenue-based audiences
Platform: Web-based dashboard; cloud SaaS; one-line pixel install; no download required
Integrations: Stripe, Paddle, Chargebee, HubSpot, Salesforce, Close, Pipedrive, HighLevel, Attio, Zapier, Make, webhooks, Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, Snapchat, Claude (via MCP), plus 70+ total native integrations
Usage: Core Plan from $750/month based on session volume (50,000+ sessions), 5 seats included, and a $1,500 one-time onboarding fee; Enterprise from $1,495/month with dedicated implementation support; annual billing saves 20%; pricing scales with ad spend and traffic – quote-based; contact sales for exact pricing.

Unify it. Analyse it. Sync it. Scale it.

FAQs

Q1: What is Cometly?

Cometly is a B2B SaaS marketing attribution platform that connects marketing, sales, and product data, tracks real Stripe revenue, and syncs conversions to Meta and Google for smarter ad optimization.

Q2: Is there a free trial?

Yes. Cometly offers a 14-day free trial with no credit card required, giving teams enough time to install the Comet Pixel, connect their ad accounts and Stripe data, and see real attribution numbers before committing to a paid plan.

Q3: How does Cometly's pricing work?

Cometly doesn’t publish a fixed price list; pricing is quote-based and scales with your monthly website session volume and ad spend.

Q4: How is Cometly different from platform-reported ad conversions?

Native ad platform dashboards typically take credit for conversions using their own attribution windows and self-reported data, which often inflates results and obscures what’s actually driving revenue.

Q5: Is Cometly suitable for agencies managing multiple SaaS clients?

Yes. Cometly offers a dedicated agency solution with one workspace per client and a single consolidated billing relationship, plus an agency partner programme offering 30% recurring commission.

Conclusion:

Cometly is a powerful marketing attribution platform built for B2B SaaS growth teams, marketing ops leaders, agencies, and founders who need to know which ads are actually driving paying customers and closed-won revenue, not just leads and trial signups that look good on a platform dashboard. Its combination of Stripe-native multi-touch attribution, server-side tracking that survives ad blockers, an AI Ads Manager that recommends what to scale and cut, MCP access for AI-assisted querying, and 70+ native integrations across the full revenue stack makes it one of the most complete attribution platforms available for SaaS companies serious about cutting wasted ad spend.